S
Digital Strategy
数码营销策略
Clarify business goals, target audience, platform roles, campaign priorities and the path from attention to enquiry.
厘清商业目标、目标受众、平台角色、campaign 优先级，以及从注意力到 enquiry 的路径。
Penang • Digital Marketing
槟城 • 数码营销
Digital Marketing Agency in Penang
槟城数码营销，从策略做到转化
Holiao Media helps brands in Penang plan and execute digital marketing across social media, content production, video, paid campaigns and media distribution — with the added advantage of our own Malaysian media network.
Holiao Media 帮助槟城品牌规划与执行数码营销，包括社媒、内容制作、视频、付费 campaign 与媒体分发，并结合自有马来西亚媒体网络扩大触及。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
Digital marketing connected to real distribution.
数码营销连接真实传播渠道。
Holiao Media combines strategy, social media, in-house creative production, paid campaigns and distribution through an owned local media ecosystem. Brands get one partner from planning and content to audience reach and enquiry generation.
Holiao Media 把策略、社媒、内部创意制作、付费 campaign 与自有本地媒体分发结合起来，让品牌从规划、内容到受众触及与 enquiry 都由同一个团队配合。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
DIGITAL MARKETING SERVICES IN PENANG
槟城数码营销服务
A practical digital marketing mix for growth.
从策略、内容到增长。
Choose a focused service or combine strategy, content, paid campaigns and media distribution into one digital marketing plan.
你可以选择单项服务，也可以把策略、内容、付费 campaign 与媒体分发整合成一套数码营销方案。
C
Content Marketing
内容营销
Plan and produce platform-native content, captions and creative built around audience behaviour and campaign goals.
根据受众行为与 campaign 目标策划和制作平台原生内容、文案与创意。
V
Video & Creative Production
视频与创意制作
In-house video, photography and social assets for campaigns, launches and always-on content.
内部完成视频、摄影与社媒素材，适合 campaign、launch 与长期内容。
P
Paid Social Campaigns
付费社媒 Campaign
Use targeted paid campaigns to extend qualified reach and support lead or enquiry objectives.
通过精准付费 campaign 扩大有效触及，并支持 lead 或 enquiry 目标。
X
Xiaohongshu & Chinese Content
小红书与中文内容
Reach Chinese-speaking audiences with Chinese-language content strategy and platform-native campaign execution.
以中文内容策略与平台原生 campaign 执行触及华文受众。
M
Owned Media Distribution
自有媒体分发
Suitable campaigns can use Holiao's owned media network for an additional layer of local distribution.
适合的 campaign 可结合 Holiao 自有媒体网络，增加本地传播渠道。
OUR DIGITAL MARKETING PROCESS
数码营销流程
From business objective to measurable campaign execution.
从商业目标到可衡量的 campaign 执行。
STEP 01
Audit & Discover
了解与审核
Review your goals, current channels, audience, offer, competitors and what is already working.
检视目标、现有渠道、受众、产品、竞争对手，以及目前有效的做法。
STEP 02
Build the Plan
制定方案
Define the channel mix, content direction, campaign structure, media role and measurable objectives.
确定渠道组合、内容方向、campaign 结构、媒体角色与可衡量目标。
STEP 03
Create & Launch
制作与上线
Produce the required content and launch the agreed organic, paid and media activities.
制作所需内容，并上线约定的自然、付费与媒体活动。
STEP 04
Review & Improve
检视与优化
Review performance, enquiry signals and campaign learning to improve the next cycle.
检视表现、enquiry 信号与 campaign 学习，并优化下一轮执行。
REACH & DISTRIBUTION
触及与传播
Marketing backed by content, paid reach and owned media.
结合内容、付费触及与自有媒体资源。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO WE HELP GROW
适合哪些客户
For businesses that need visibility, enquiries and stronger digital presence.
适合需要曝光、enquiry 与更强数码存在感的企业。
Local Businesses & SMEs
本地商家与 SME
Build visibility, strengthen social presence and create clearer paths to enquiries or visits.
提升曝光、加强社媒存在感，并建立更清楚的 enquiry 或到店路径。
Brands & Campaign Teams
品牌与 Campaign Team
Launch products, promotions and branded campaigns with integrated content, paid reach and media support.
以整合内容、付费触及与媒体配合推广新品、促销与品牌 campaign。
Agencies & Marketing Teams
Agency 与 Marketing Team
Use Holiao Media as a Penang-based execution, production or local media partner for wider client campaigns.
把 Holiao Media 作为槟城本地执行、制作或媒体伙伴，配合更大型客户 campaign。
FAQ
Digital marketing agency in Penang — common questions.
槟城数码营销常见问题。
What digital marketing services does Holiao Media provide in Penang?
Holiao Media 在槟城提供哪些数码营销服务？
Holiao Media provides digital strategy, social media marketing, content planning, video and photography production, paid social campaigns, Xiaohongshu support and owned-media distribution.
我们提供数码策略、社媒营销、内容策划、视频与摄影制作、付费社媒 campaign、小红书配合与自有媒体分发。
Can Holiao Media handle both content and advertising?
Holiao Media 可以同时处理内容与广告吗？
Yes. Holiao Media combines in-house creative production with paid social support and media distribution, allowing brands to manage more of the campaign with one partner.
可以。Holiao Media 把内部创意制作、付费社媒与媒体分发结合，让品牌可以由一个伙伴处理更多 campaign 环节。
Do you only work with businesses in Penang?
你们只服务槟城企业吗？
No. Holiao Media is based in Penang and supports campaigns and production across Penang, Kuala Lumpur, Johor Bahru and other parts of Malaysia.
不是。Holiao Media 总部在槟城，也支持吉隆坡、新山及马来西亚其他地区的 campaign 与制作。
What makes Holiao Media different from a typical digital marketing agency?
Holiao Media 与一般数码营销 agency 有什么不同？
Holiao Media combines strategy and production with an owned Malaysian media network, so suitable campaigns can connect content creation directly with distribution.
Holiao Media 把策略与制作结合自有马来西亚媒体网络，让适合的 campaign 可以把内容创作直接连接到传播渠道。
How do I request a digital marketing proposal?
怎样索取数码营销方案？
WhatsApp Holiao Media with your brand name, objective, target audience, current marketing challenge and preferred timing.
WhatsApp 告诉我们品牌名称、目标、目标受众、目前营销挑战与时间即可。
Need more enquiries from digital marketing?
想让数码营销带来更多 enquiry？
Tell us your business objective, target market and current marketing challenges. We will recommend the right mix of content, platforms, paid campaigns and media distribution.
告诉我们你的商业目标、目标市场与目前营销挑战，我们会建议适合的内容、平台、付费 campaign 与媒体分发组合。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru