S
TikTok Strategy
TikTok 策略
Define audience, content pillars, campaign objective, posting direction and the role TikTok should play in your marketing mix.
定义受众、内容支柱、campaign 目标、发布方向，以及 TikTok 在整体营销中的角色。
Malaysia • TikTok Marketing
马来西亚 • TikTok 营销
TikTok Marketing for Malaysian Brands
马来西亚 TikTok 营销，从创意做到传播
Holiao Media helps Malaysian brands plan, create and scale TikTok content through short-form video strategy, in-house production and campaign execution built for platform behaviour.
Holiao Media 帮助马来西亚品牌规划、制作与扩大 TikTok 内容，通过短视频策略、内部制作与平台化 campaign 执行提升触及。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
Built for short-form attention.
为短视频注意力而设计。
TikTok rewards speed, strong hooks and native storytelling. Holiao Media combines content strategy, in-house production and campaign execution so brands can move from idea to publishable short-form video with one team.
TikTok 重视速度、hook 与平台原生叙事。Holiao Media 把内容策略、内部制作与 campaign 执行结合，让品牌由一个团队完成从创意到可发布短视频。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
TIKTOK MARKETING SERVICES
TikTok 营销服务
Build content people want to watch.
从策略、短视频到传播。
Choose a focused TikTok service or combine strategy, short-form production and paid campaign support into one plan.
你可以选择单项 TikTok 服务，也可以把策略、短视频制作与付费 campaign 整合成一套方案。
H
Hook & Content Planning
Hook 与内容策划
Develop scroll-stopping hooks, repeatable content formats and short-form story ideas that suit TikTok behaviour.
策划抓住注意力的 hook、可重复内容格式与适合 TikTok 的短视频叙事。
V
Short-form Video Production
短视频制作
Shoot and edit vertical social videos designed for pace, retention and mobile viewing.
拍摄与剪辑适合移动观看、节奏与 retention 的竖屏短视频。
C
Creator-style Content
Creator 风格内容
Produce natural, platform-native branded content that feels closer to how users actually consume TikTok.
制作更自然、更平台原生的品牌内容，贴近用户实际观看 TikTok 的方式。
A
Paid TikTok Campaign Support
TikTok 付费 Campaign
Support suitable TikTok campaigns with paid amplification and campaign assets based on the project objective.
根据项目目标，以付费推广与 campaign 素材支持适合的 TikTok campaign。
M
Cross-platform Distribution
跨平台传播
Extend suitable short-form content into Holiao's broader social and owned-media ecosystem where relevant.
在适合的项目中，把短视频内容延伸到 Holiao 更广泛的社媒与自有媒体生态。
OUR TIKTOK PROCESS
TikTok 执行流程
From brand objective to TikTok-ready content.
从品牌目标到 TikTok 内容上线。
STEP 01
Define the Goal
确定目标
Clarify the audience, product, campaign objective and the action you want viewers to take.
厘清受众、产品、campaign 目标，以及希望观众采取的行动。
STEP 02
Plan the Hook
规划 Hook
Build the content angle, opening hook, visual direction and short-form structure.
确定内容角度、开场 hook、视觉方向与短视频结构。
STEP 03
Shoot & Edit
拍摄与剪辑
Produce vertical content with platform-native pacing, captions and mobile-first presentation.
以平台原生节奏、字幕与 mobile-first 呈现方式制作竖屏内容。
STEP 04
Publish & Learn
发布与优化
Launch according to the agreed plan and use performance learning to improve future content.
根据既定计划上线，并依据表现学习优化后续内容。
REACH & DISTRIBUTION
触及与传播
Short-form production backed by broader social media experience.
短视频制作结合更广泛的社媒经验。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO TIKTOK WORKS FOR
适合哪些品牌
For brands that need stronger short-form visibility, awareness and campaign reach.
适合需要更强短视频曝光、认知与 campaign 触及的品牌。
F&B, Retail & Lifestyle
餐饮、零售与生活方式
Categories where visual hooks, product demos, experiences and shareable moments can perform strongly.
适合依赖视觉 hook、产品展示、体验与可分享瞬间的品类。
Property, Services & Education
房地产、服务与教育
Use short-form video to explain, demonstrate, simplify and create familiarity with the offer.
通过短视频进行说明、展示、简化信息，并建立对产品或服务的熟悉度。
Brands Targeting Younger Audiences
面向年轻受众的品牌
Build awareness and relevance with native short-form content that fits mobile consumption habits.
以符合移动观看习惯的平台原生短视频建立品牌认知与相关性。
FAQ
TikTok marketing in Malaysia — common questions.
马来西亚 TikTok 营销常见问题。
What TikTok marketing services does Holiao Media provide in Malaysia?
Holiao Media 在马来西亚提供哪些 TikTok 营销服务？
Holiao Media provides TikTok strategy, hook and content planning, short-form video production, creator-style branded content and campaign support.
我们提供 TikTok 策略、hook 与内容策划、短视频制作、creator 风格品牌内容与 campaign 配合。
Can you produce TikTok videos for my brand?
你们可以帮品牌制作 TikTok 视频吗？
Yes. Holiao Media can plan, shoot and edit vertical TikTok content for campaigns, products, services and always-on social activity.
可以。Holiao Media 可为 campaign、产品、服务与长期社媒活动策划、拍摄与剪辑竖屏 TikTok 内容。
Do you also support paid TikTok campaigns?
你们也可以配合 TikTok 付费 campaign 吗？
Yes, where suitable. Paid amplification can be included based on campaign goals, audience and available creative assets.
可以，视项目而定。我们会根据 campaign 目标、受众与现有素材决定合适的付费推广方式。
Can TikTok content also be used on Reels or other platforms?
TikTok 内容可以同时用于 Reels 或其他平台吗？
Yes. Where suitable, short-form assets can be adapted for Instagram Reels, Facebook and other social channels.
可以。适合的短视频素材可调整用于 Instagram Reels、Facebook 与其他社媒渠道。
How do I request a TikTok marketing proposal?
怎样索取 TikTok 营销方案？
WhatsApp Holiao Media with your brand name, campaign objective, target audience, category and preferred timing.
WhatsApp 告诉我们品牌名称、campaign 目标、目标受众、品类与时间即可。
Want stronger reach on TikTok?
想加强 TikTok 触及？
Tell us your brand, target audience and campaign objective. We will recommend the right TikTok content angle, production format and campaign approach.
告诉我们你的品牌、目标受众与 campaign 目标，我们会建议合适的 TikTok 内容角度、制作格式与执行方式。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru