S
Social Media Strategy
社媒策略
Campaign objectives, audience, platform roles, content pillars and launch planning.
规划 campaign 目标、受众、平台角色、内容支柱与 launch 节奏。
Penang • Social Media Marketing
槟城 • 社交媒体营销
Social Media Marketing Agency in Penang
槟城社交媒体营销，从内容做到传播
Holiao Media helps brands plan, create, amplify and distribute social content across Facebook, Instagram, TikTok and Xiaohongshu — with the added advantage of our own Malaysian media network.
Holiao Media 帮助品牌策划、制作、推广及分发社媒内容，覆盖 Facebook、Instagram、TikTok 与小红书，并结合自有马来西亚媒体网络扩大触及。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
More than a social media agency.
不只是一家社媒 agency。
Many agencies can create content or buy ads. Holiao Media combines strategy, in-house production, paid amplification and distribution through an owned local media ecosystem. That gives brands one partner from idea to audience.
很多 agency 可以制作内容或投放广告。Holiao Media 把策略、内部制作、付费推广与自有媒体网络分发结合在一起，让品牌从创意到受众都由同一个团队执行。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
SOCIAL MEDIA SERVICES IN PENANG
槟城社交媒体服务
What we can handle for your brand.
从策略到内容，再到传播。
Choose one service or combine them into a complete social media campaign.
你可以选择单项服务，也可以整合成一套完整 social media campaign。
C
Content Planning & Creation
内容策划与制作
Social-first concepts, captions, calendars and creative built around audience behaviour.
社媒原生创意、文案、内容日历与素材制作。
FacebookInstagramTikTokXHS
V
Video Production
视频制作
Short-form videos and campaign content shot and edited for social feeds.
针对社媒信息流拍摄与剪辑短视频及 campaign 内容。
P
Photography
摄影
Product, F&B and lifestyle photography designed to stop the scroll.
产品、餐饮与生活方式摄影，强化社媒视觉吸引力。
A
Paid Social Campaigns
付费社媒推广
Targeted paid campaigns and amplification across suitable social platforms.
在合适的平台进行精准广告投放与内容扩散。
M
Media Network Distribution
媒体网络分发
Suitable branded content can be distributed through Holiao's owned media ecosystem.
适合的品牌内容可透过 Holiao 自有媒体生态进一步传播。
HOW WE WORK
合作流程
From business objective to published campaign.
从商业目标，到内容上线。
STEP 01
Discover
了解需求
Tell us your brand, objective, target audience, location and campaign timing.
告诉我们品牌、目标、受众、地区与 campaign 时间。
STEP 02
Plan
策划
We shape the platform mix, content direction, deliverables and distribution approach.
确定平台组合、内容方向、交付项目与传播方式。
STEP 03
Produce
制作
Our team produces video, photography and platform-native campaign assets.
团队制作视频、摄影与平台原生 campaign 素材。
STEP 04
Publish & Amplify
发布与扩散
Content is published, distributed and amplified based on the agreed campaign plan.
根据既定方案发布、分发并扩大内容触及。
REACH & DISTRIBUTION
触及与传播
Built on an existing audience, not from zero.
不是从零开始，而是建立在现有受众网络上。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO WE HELP
适合哪些客户
For brands that need attention, content and distribution.
适合需要内容、曝光与传播的品牌。
Local Businesses
本地商家
Build consistent social presence and convert local attention into enquiries, visits or sales.
建立稳定社媒曝光，把本地注意力转化为 enquiry、到店或销售。
Brands & Campaigns
品牌与 Campaign
Launch products, promotions and branded stories with coordinated creative and distribution.
用整合创意与传播方式推广新品、促销和品牌故事。
Agencies & Marketing Teams
Agency 与 Marketing Team
Add Penang-based production or local media distribution to a wider client campaign.
为更大型客户 campaign 加入槟城制作能力或本地媒体分发。
FAQ
Social media marketing in Penang — common questions.
槟城社媒营销常见问题。
What social media marketing services do you provide in Penang?
你们在槟城提供哪些社媒营销服务？
We provide social media strategy, content planning, video and photography production, platform-native creative, paid campaign support and media-network distribution for suitable campaigns.
我们提供社媒策略、内容策划、视频与摄影制作、平台原生创意、付费推广，以及适合 campaign 的媒体网络分发。
Which platforms do you work with?
你们主要做哪些平台？
Our current corporate service coverage includes Facebook, Instagram, TikTok and Xiaohongshu.
目前主要覆盖 Facebook、Instagram、TikTok 与小红书。
Can you create the content and also help distribute it?
可以同时制作内容和帮忙传播吗？
Yes. That is one of Holiao Media's key differences. Suitable campaigns can combine production with distribution through Holiao's owned media network.
可以。这正是 Holiao Media 的核心差异之一。适合的 campaign 可以把制作与自有媒体网络分发结合起来。
Do you only work with Penang companies?
你们只服务槟城公司吗？
No. We are based in Penang and support campaigns and production across Penang, Kuala Lumpur, Johor Bahru and Malaysia.
不是。我们总部在槟城，同时支持吉隆坡、新山及马来西亚其他地区的 campaign 与制作。
How do I request a proposal?
怎样索取方案？
WhatsApp us with your brand name, campaign objective, target audience, location and preferred timing. We can then recommend the most suitable scope.
WhatsApp 告诉我们品牌名称、campaign 目标、目标受众、地区和时间，我们就可以建议最合适的合作方式。
Need more enquiries from social media?
想让社媒带来更多 enquiry？
Tell us your brand, objective and target market. We will help you identify the right mix of content, platforms, amplification and distribution.
告诉我们你的品牌、目标与市场，我们会建议适合的内容、平台、推广与传播组合。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru