S
Facebook Campaign Strategy
Facebook Campaign 策略
Define audience, offer, campaign objective, funnel role, budget direction and the action you want users to take.
定义受众、offer、campaign 目标、漏斗角色、预算方向与希望用户采取的行动。
Penang • Facebook Advertising
槟城 • Facebook 广告
Facebook Advertising in Penang
槟城 Facebook 广告，从创意做到转化
Holiao Media helps Penang brands plan and execute Facebook campaigns with stronger creative, clearer targeting and content built to move audiences from attention toward enquiry.
Holiao Media 帮助槟城品牌规划与执行 Facebook campaign，通过更强创意、更清楚的 targeting 与内容，把注意力推进到 enquiry。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
Creative and media planning built together.
创意与媒体投放一起规划。
Facebook performance depends on more than ad spend. Holiao Media combines campaign strategy, in-house creative production, paid amplification and optional media-network distribution so brands can manage both message and reach together.
Facebook 表现不只取决于广告预算。Holiao Media 把 campaign 策略、内部创意制作、付费推广与可选媒体网络分发结合，让品牌同时管理信息与触及。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
FACEBOOK ADVERTISING SERVICES
Facebook 广告服务
Build Facebook campaigns around clear business goals.
从策略、创意到广告执行。
Choose a focused Facebook ads service or combine strategy, creative production and paid campaign support into one plan.
你可以选择单项 Facebook 广告服务，也可以把策略、创意制作与付费 campaign 整合成一套方案。
C
Ad Creative & Copy
广告创意与文案
Develop hooks, visuals, captions and short-form creative designed to earn attention in the Facebook feed.
策划适合 Facebook 信息流的 hook、视觉、文案与短视频创意。
V
Video & Photo Production
视频与摄影制作
Produce campaign-ready video and photography in-house for product, service and brand advertising.
内部制作适合 campaign 的视频与摄影内容，用于产品、服务与品牌广告。
A
Paid Campaign Setup
付费 Campaign 设置
Structure suitable Facebook campaigns around awareness, traffic, engagement, lead or enquiry objectives.
根据 awareness、traffic、engagement、lead 或 enquiry 目标设置合适的 Facebook campaign。
O
Optimisation Support
优化配合
Review creative and campaign signals to improve the next round of ads and content decisions.
检视创意与 campaign 信号，优化下一轮广告与内容决策。
M
Owned Media Support
自有媒体配合
Where relevant, selected campaigns can be supported by Holiao's owned media network for additional local reach.
在适合的项目中，可结合 Holiao 自有媒体网络增加本地触及。
OUR FACEBOOK ADS PROCESS
Facebook 广告流程
From campaign objective to live Facebook ads.
从 campaign 目标到 Facebook 广告上线。
STEP 01
Define the Goal
确定目标
Clarify what the campaign needs to achieve — awareness, traffic, lead generation, enquiry or another measurable action.
厘清 campaign 要达成的目标——awareness、traffic、lead generation、enquiry 或其他可衡量行动。
STEP 02
Build the Creative
制作创意
Develop the offer, hook, visuals, copy and video assets needed for the campaign.
准备 campaign 所需的 offer、hook、视觉、文案与视频素材。
STEP 03
Launch the Campaign
上线 Campaign
Set up the agreed campaign structure, targeting direction and creative combination.
设置约定的 campaign 结构、targeting 方向与创意组合。
STEP 04
Review & Improve
检视与优化
Use performance signals to improve future creative, targeting and campaign decisions.
根据表现信号优化后续创意、targeting 与 campaign 决策。
REACH & DISTRIBUTION
触及与传播
Paid reach supported by creative and broader media experience.
付费触及结合创意与更广泛媒体经验。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO FACEBOOK ADS CAN HELP
适合哪些客户
For businesses that need local awareness, campaign reach and more enquiry opportunities.
适合需要本地曝光、campaign 触及与更多 enquiry 机会的企业。
Local Businesses & SMEs
本地商家与 SME
Use Facebook advertising to build local visibility and create more enquiry or visit opportunities.
通过 Facebook 广告加强本地曝光，并创造更多 enquiry 或到店机会。
F&B, Property & Retail
餐饮、房地产与零售
Promote launches, offers, events and location-based campaigns with strong visual creative.
以强视觉创意推广 launch、offer、event 与地点型 campaign。
Brands & Agencies
品牌与 Agency
Add Penang-based production and Facebook campaign support to wider marketing programmes.
为更大型营销计划加入槟城本地制作与 Facebook campaign 配合。
FAQ
Facebook advertising in Penang — common questions.
槟城 Facebook 广告常见问题。
What Facebook advertising services does Holiao Media provide in Penang?
Holiao Media 在槟城提供哪些 Facebook 广告服务？
Holiao Media provides campaign strategy, ad creative, video and photography production, paid campaign setup and optimisation support.
我们提供 campaign 策略、广告创意、视频与摄影制作、付费 campaign 设置与优化配合。
Can you create the Facebook ad content too?
你们可以同时制作 Facebook 广告内容吗？
Yes. Holiao Media can create the hooks, copy, visuals, photography and video assets needed for the campaign.
可以。Holiao Media 可制作 campaign 所需的 hook、文案、视觉、摄影与视频素材。
Can Facebook ads be used to generate enquiries?
Facebook 广告可以用来增加 enquiry 吗？
Yes. Depending on the business and offer, campaigns can be structured around lead or enquiry objectives as well as awareness, traffic and engagement.
可以。根据业务与 offer，campaign 可围绕 lead 或 enquiry 目标设置，也可以做 awareness、traffic 与 engagement。
Do you only run Facebook ads for Penang companies?
你们只帮槟城公司做 Facebook 广告吗？
No. Holiao Media is based in Penang and supports campaigns for businesses in Penang and other Malaysian markets.
不是。Holiao Media 总部在槟城，也支持槟城与马来西亚其他市场的企业 campaign。
How do I request a Facebook advertising proposal?
怎样索取 Facebook 广告方案？
WhatsApp Holiao Media with your brand name, campaign objective, target audience, offer and preferred timing.
WhatsApp 告诉我们品牌名称、campaign 目标、目标受众、offer 与时间即可。
Need better Facebook campaign performance?
想提升 Facebook campaign 表现？
Tell us your brand, target audience, offer and campaign objective. We will recommend the right Facebook creative, campaign structure and amplification approach.
告诉我们你的品牌、目标受众、offer 与 campaign 目标，我们会建议合适的 Facebook 创意、campaign 结构与推广方式。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru