M
Media Page Advertising
媒体页面广告
Advertise through selected Holiao-owned media pages based on geography, audience and content category.
根据地区、受众与内容类别，选择适合的 Holiao 自有媒体页面进行广告投放。
Malaysia • Media Advertising Network
马来西亚 • 媒体广告网络
Advertise Across Malaysia with an Owned Media Network
马来西亚媒体广告，从内容做到传播
Holiao Media helps brands and agencies reach Malaysian audiences through branded content, local media placement and distribution across our owned media network — supported by in-house production.
Holiao Media 帮助品牌与 agency 透过自有媒体网络进行品牌内容、媒体投放与本地分发，并结合内部制作团队完成 campaign。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
More than media placement.
不只是买广告位。
Holiao Media combines media placement, branded content, in-house production and distribution through an owned local media ecosystem. Brands and agencies can work with one partner from campaign idea to local audience reach.
Holiao Media 把媒体投放、品牌内容、内部制作与自有本地媒体分发结合在一起，让品牌与 agency 从 campaign 概念到本地受众触及都由同一个团队执行。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
MEDIA ADVERTISING OPTIONS
媒体广告方案
Ways brands can advertise with Holiao Media.
从品牌内容，到媒体分发。
Choose a media placement, branded-content package or a fully integrated content-and-distribution campaign.
你可以选择单一媒体投放、品牌内容方案，或整合内容制作与分发的完整 campaign。
B
Branded Content
品牌内容
Sponsored editorial-style posts, videos and social-native content designed to fit the audience of each page.
以符合各媒体受众习惯的方式制作赞助贴文、视频与社媒原生品牌内容。
V
Video + Distribution
视频 + 分发
Combine in-house video production with distribution through selected Holiao media properties.
把内部视频制作与指定 Holiao 媒体页面的分发整合在同一个 campaign。
L
Local Market Campaigns
本地市场 Campaign
Target Penang, Kuala Lumpur, Johor Bahru or selected local markets with page combinations that match the campaign.
针对槟城、吉隆坡、新山或指定本地市场，组合合适媒体页面进行 campaign。
C
Chinese Audience Campaigns
华文受众 Campaign
Reach Chinese-speaking Malaysian audiences through relevant Holiao media brands and content formats.
透过合适的 Holiao 媒体品牌与内容形式，触及马来西亚华文受众。
A
Agency Media Support
Agency 媒体配合
Agencies can use Holiao Media as a local distribution and content-production partner for client campaigns.
Agency 可把 Holiao Media 作为客户 campaign 的本地媒体分发与内容制作伙伴。
HOW MEDIA CAMPAIGNS WORK
媒体 campaign 流程
From brief to published media campaign.
从 brief 到媒体上线。
STEP 01
Brief
Campaign 简报
Share your brand, campaign objective, target market, location and preferred timing.
告诉我们品牌、campaign 目标、目标市场、地区与时间。
STEP 02
Recommend
媒体建议
We recommend suitable Holiao media pages, content format and distribution scope.
我们建议适合的 Holiao 媒体页面、内容形式与分发范围。
STEP 03
Create
内容制作
If content production is included, our team develops the required video, photo or social assets.
如方案包含内容制作，我们会完成视频、摄影或社媒素材。
STEP 04
Publish & Report
发布与总结
The campaign is published through the agreed media pages and performance is reviewed after launch.
campaign 会按计划在指定媒体页面上线，并在发布后检视表现。
REACH & DISTRIBUTION
触及与传播
Distribution through an audience network already built.
通过已经建立好的受众网络进行传播。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO ADVERTISES WITH US
适合哪些广告客户
For brands and agencies that need local reach and content distribution.
适合需要本地触及与内容分发的品牌与 agency。
Brands & Retailers
品牌与零售商
Launch promotions, new products, openings and awareness campaigns to local Malaysian audiences.
推广促销、新产品、开幕与品牌曝光 campaign，触及本地马来西亚受众。
F&B, Property & Lifestyle
餐饮、房地产与生活方式
Use content-led local media exposure where visual storytelling and location matter.
适合需要视觉内容与地区触及的餐饮、房地产与生活方式品牌。
Agencies & Marketing Teams
Agency 与 Marketing Team
Add Holiao's local media inventory and production capability to a larger client campaign.
把 Holiao 的本地媒体资源与制作能力加入更大型客户 campaign。
FAQ
Media advertising in Malaysia — common questions.
马来西亚媒体广告常见问题。
What media advertising options does Holiao Media offer?
Holiao Media 提供哪些媒体广告方案？
Holiao Media offers media page advertising, branded content, video-plus-distribution packages, local market campaigns and agency media support through its owned media network.
我们提供媒体页面广告、品牌内容、视频加分发、本地市场 campaign 与 agency 媒体配合，并透过自有媒体网络执行。
Which Malaysian markets can you cover?
你们覆盖哪些马来西亚市场？
Holiao Media currently highlights coverage across Penang, Kuala Lumpur and Johor Bahru, supported by multiple local and vertical media brands.
目前重点覆盖槟城、吉隆坡与新山，并透过多个本地与垂直媒体品牌进行分发。
Can agencies buy media through Holiao Media for their clients?
Agency 可以为客户通过 Holiao Media 买媒体吗？
Yes. Agencies and marketing teams can work with Holiao Media as a local media-distribution and content-production partner.
可以。Agency 与 marketing team 可以把 Holiao Media 作为本地媒体分发与内容制作伙伴。
Can you produce sponsored content as well as publish it?
你们可以同时制作赞助内容并发布吗？
Yes. Holiao Media can combine in-house video, photography and social content production with distribution through selected owned media pages.
可以。Holiao Media 可把内部视频、摄影与社媒内容制作，与指定自有媒体页面的分发整合起来。
How do I request a media package?
怎样索取媒体配套？
WhatsApp Holiao Media with your brand name, campaign objective, target location, target audience and preferred timing. We can then recommend the right page mix and content format.
WhatsApp 告诉我们品牌名称、campaign 目标、目标地区、受众与时间，我们会建议合适的媒体页面组合与内容形式。
Need more reach from your next campaign?
想让下一个 campaign 获得更多触及？
Tell us your brand, target market and campaign objective. We will recommend the most suitable Holiao media pages, content format and distribution approach.
告诉我们你的品牌、目标市场与 campaign 目标，我们会建议最合适的 Holiao 媒体页面、内容形式与分发方式。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru