C
Chinese-language Branded Content
中文品牌内容
Sponsored posts, social-native stories and campaign creative developed in Chinese for relevant Malaysian audiences.
以中文策划赞助贴文、社媒原生故事与 campaign 创意，面向相关马来西亚华文受众。
Malaysia • Chinese Media Advertising
马来西亚 • 华文媒体广告
Reach Chinese-speaking Audiences Across Malaysia
马来西亚华文媒体广告，从内容做到传播
Holiao Media helps brands and agencies reach Chinese-speaking audiences in Malaysia through Chinese-language branded content, local media placement and distribution across relevant pages in our owned media network.
Holiao Media 帮助品牌与 agency 通过中文品牌内容、本地媒体投放与自有媒体网络，在马来西亚触及华文受众。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
Chinese-language content plus local media reach.
中文内容，加上本地媒体触及。
Holiao Media combines Chinese-language branded content, in-house production and distribution through an owned local media ecosystem. Brands and agencies can work with one partner from campaign idea to Chinese-speaking audience reach.
Holiao Media 把中文品牌内容、内部制作与自有本地媒体分发结合起来，让品牌与 agency 从 campaign 概念到华文受众触及都由同一个团队执行。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
CHINESE MEDIA ADVERTISING OPTIONS
华文媒体广告方案
Ways to reach Chinese-speaking audiences with Holiao Media.
从中文品牌内容，到媒体分发。
Choose Chinese-language branded content, local media placement or an integrated production-and-distribution campaign.
你可以选择中文品牌内容、本地媒体投放，或整合制作与分发的完整 campaign。
M
Chinese Media Placement
华文媒体投放
Place suitable campaign content on relevant Holiao-owned media pages based on market, audience and category.
根据市场、受众与品类，把适合的 campaign 内容投放到相关 Holiao 自有媒体页面。
V
Video + Chinese Copy
视频 + 中文文案
Combine in-house video production with Chinese-language hooks, captions and distribution-ready formats.
把内部视频制作与中文 hook、文案及适合分发的内容格式整合起来。
L
Local Market Campaigns
本地市场 Campaign
Plan Chinese-language campaigns for Penang, Kuala Lumpur, Johor Bahru or selected local markets.
针对槟城、吉隆坡、新山或指定本地市场策划中文 campaign。
X
Xiaohongshu Support
小红书配合
Where relevant, extend Chinese-language campaign activity with Xiaohongshu-native content and execution.
在适合的项目中，以小红书平台原生内容与执行延伸中文 campaign。
A
Agency Media Support
Agency 媒体配合
Agencies can use Holiao Media as a Chinese-language content and local distribution partner for client campaigns.
Agency 可把 Holiao Media 作为客户 campaign 的中文内容与本地分发伙伴。
HOW CHINESE MEDIA CAMPAIGNS WORK
华文媒体 campaign 流程
From brief to Chinese-language media campaign.
从 brief 到华文媒体 campaign 上线。
STEP 01
Define the Audience
定义受众
Clarify the market, Chinese-speaking audience segment, campaign objective and desired action.
厘清市场、华文受众群、campaign 目标与希望用户采取的行动。
STEP 02
Plan the Chinese Content
策划中文内容
Shape the message, hook, tone, content format and page mix for the campaign.
确定 campaign 的中文信息、hook、语气、内容形式与媒体页面组合。
STEP 03
Create & Prepare
制作与准备
Produce the required Chinese-language branded content, video or social assets.
制作所需的中文品牌内容、视频或社媒素材。
STEP 04
Publish & Distribute
发布与分发
Launch the campaign through the agreed pages and review performance after publication.
通过约定页面上线 campaign，并在发布后检视表现。
REACH & DISTRIBUTION
触及与传播
Reach through relevant media brands with established local audiences.
通过拥有本地受众基础的相关媒体品牌进行传播。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO THIS IS FOR
适合哪些客户
For brands and agencies that want stronger reach among Chinese-speaking Malaysian audiences.
适合希望加强马来西亚华文受众触及的品牌与 agency。
Brands Entering Chinese-speaking Markets
想进入华文市场的品牌
Build awareness and consideration with Chinese-language content that feels locally relevant.
以更符合本地语境的中文内容建立品牌认知与考虑度。
F&B, Property, Retail & Lifestyle
餐饮、房地产、零售与生活方式
Categories where local recommendations, visual content and Chinese-language discovery can support demand.
适合依赖本地推荐、视觉内容与中文发现机制来带动需求的行业。
Agencies & Marketing Teams
Agency 与 Marketing Team
Add Chinese-language content and local media distribution to a larger Malaysian campaign.
为更大型马来西亚 campaign 加入中文内容与本地媒体分发。
FAQ
Chinese media advertising in Malaysia — common questions.
马来西亚华文媒体广告常见问题。
What is Chinese media advertising in Malaysia?
什么是马来西亚华文媒体广告？
It is media and branded-content activity designed to reach Chinese-speaking audiences in Malaysia using Chinese-language creative and relevant media channels.
就是以中文创意与相关媒体渠道，针对马来西亚华文受众进行媒体投放与品牌内容传播。
Can Holiao Media create the Chinese-language content too?
Holiao Media 可以同时制作中文内容吗？
Yes. Holiao Media can plan Chinese-language angles, captions, branded content, video and social assets as part of the campaign.
可以。Holiao Media 可策划中文内容角度、文案、品牌内容、视频与社媒素材。
Which markets can Holiao Media support?
Holiao Media 可以配合哪些市场？
Holiao Media currently highlights campaign coverage across Penang, Kuala Lumpur and Johor Bahru, with page selection based on the brief and audience.
目前重点支持槟城、吉隆坡与新山，实际媒体页面组合会根据 brief 与受众决定。
Can agencies work with Holiao Media for Chinese-language campaigns?
Agency 可以找 Holiao Media 配合中文 campaign 吗？
Yes. Agencies can use Holiao Media as a Chinese-language content, production and local media distribution partner.
可以。Agency 可把 Holiao Media 作为中文内容、制作与本地媒体分发伙伴。
How do I request a Chinese media advertising package?
怎样索取华文媒体广告配套？
WhatsApp Holiao Media with your brand name, campaign objective, target location, audience, category and preferred timing.
WhatsApp 告诉我们品牌名称、campaign 目标、目标地区、受众、品类与时间即可。
Need stronger reach among Chinese-speaking audiences?
想加强华文受众触及？
Tell us your brand, target market and campaign objective. We will recommend the most suitable Chinese-language content direction, relevant Holiao media pages and distribution approach.
告诉我们你的品牌、目标市场与 campaign 目标，我们会建议合适的中文内容方向、相关 Holiao 媒体页面与分发方式。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru