S
Xiaohongshu Strategy
小红书策略
Define audience, content pillars, campaign objectives, account direction and Xiaohongshu's role in your marketing mix.
定义受众、内容支柱、campaign 目标、账号方向，以及小红书在整体营销中的角色。
Malaysia • Xiaohongshu Marketing
马来西亚 • 小红书营销
Xiaohongshu Marketing for Malaysian Brands
马来西亚小红书营销，从内容策略做到执行
Holiao Media helps Malaysian brands build a stronger Xiaohongshu presence through Chinese-language content strategy, social-first production and campaign execution designed for the platform.
Holiao Media 帮助马来西亚品牌建立更强的小红书内容与曝光，通过中文内容策略、社媒原生制作与平台化 campaign 执行触及目标受众。
WHY HOLIAO MEDIA
为什么选择 HOLIAO
Built for the way Xiaohongshu users discover brands.
围绕小红书用户的发现方式来做内容。
Xiaohongshu is discovery-led and content-sensitive. We help brands shape Chinese-language angles, platform-native visuals and useful story formats so content feels credible, relevant and worth saving or sharing.
小红书以发现与内容信任为核心。我们帮助品牌设计中文内容角度、平台原生视觉与实用叙事，让内容更自然、更相关，也更值得收藏与分享。
01
Strategy built for the platform
针对平台制定策略
Campaign goals, audience, content angle and format are planned before production.
在制作前先定义 campaign 目标、受众、内容角度与格式。
02
In-house content production
内部内容制作团队
Video, photography and social-first creative developed for feed behaviour.
视频、摄影与社媒原生创意，围绕平台用户习惯制作。
03
Paid amplification
付费推广
Suitable campaigns can be amplified through paid social to extend qualified reach.
适合的 campaign 可结合付费社媒广告，扩大目标受众触及。
04
Owned media distribution
自有媒体网络分发
Holiao's own media pages give suitable campaigns an additional distribution layer.
Holiao 自有媒体页面可为适合的 campaign 增加额外传播渠道。
XIAOHONGSHU MARKETING SERVICES
小红书营销服务
Build your brand for Xiaohongshu discovery.
从策略、内容到 campaign 执行。
Choose a focused Xiaohongshu service or combine strategy, production and campaign execution into one plan.
你可以选择单项小红书服务，也可以把策略、制作与 campaign 执行整合成一套方案。
C
Chinese Content Planning
中文内容策划
Develop Chinese-language angles, hooks, captions and useful story formats that fit Xiaohongshu discovery behaviour.
策划适合小红书发现机制的中文内容角度、hook、文案与实用型叙事。
V
Photo & Video Production
图文与视频制作
Create platform-native visual content, short videos and photo-led posts designed for saving, sharing and trust.
制作适合收藏、分享与建立信任的平台原生图文、短视频与视觉内容。
K
KOC / Creator Campaign Support
KOC / Creator Campaign 配合
Support creator-led campaigns with briefing, content direction and campaign coordination where applicable.
针对合适项目，配合 creator / KOC brief、内容方向与 campaign 协调。
A
Campaign Amplification
Campaign 推广
Combine organic-style content with suitable campaign support and amplification based on the project objective.
根据项目目标，把自然内容方式与适合的 campaign 推广结合。
M
Cross-media Support
跨媒体配合
Where useful, connect Xiaohongshu activity with Holiao's wider content and owned-media ecosystem.
在适合的项目中，把小红书 campaign 与 Holiao 更广泛的内容与自有媒体生态结合。
OUR XIAOHONGSHU PROCESS
小红书执行流程
From brand objective to Xiaohongshu-ready content.
从品牌目标到适合小红书的内容。
STEP 01
Understand the Brand
了解品牌
Clarify the product, audience, business objective and what users should discover or remember.
厘清产品、受众、商业目标，以及希望用户发现或记住什么。
STEP 02
Plan the Content Angle
规划内容角度
Build content pillars, story angles, visual direction and a platform-native posting approach.
建立内容支柱、故事角度、视觉方向与平台原生发布方式。
STEP 03
Create
制作内容
Produce Chinese-language captions, photo-led content or short video assets for the campaign.
制作中文文案、图文内容或短视频 campaign 素材。
STEP 04
Publish & Optimise
发布与优化
Publish according to the agreed plan and refine future content based on audience response and campaign learning.
根据既定计划发布，并依据受众反应与 campaign 学习持续优化内容。
REACH & DISTRIBUTION
触及与传播
Platform-native content, supported by broader media experience.
以平台原生内容为核心，并结合更广泛的媒体经验。
These figures are carried over from Holiao Media's current corporate site performance snapshot.
以下数据沿用 Holiao Media 现有公司官网的表现数据。
215.9MFacebook views in 8 months8个月 Facebook 观看
141MOrganic views自然流量观看
2.25MCombined Facebook followersFacebook 综合粉丝
746KReach from a single campaign单一 campaign 触及
Performance metrics should be refreshed whenever the corporate media kit is updated.
当公司 media kit 更新时，也应同步更新这些表现数据。
THE HOLIAO DIFFERENCE
HOLIAO 的不同
Creative and distribution under one roof.
制作与传播，由同一个团队整合。
Your campaign does not have to stop at production. For suitable briefs, Holiao Media can connect creative work with distribution through its owned local media pages.
你的 campaign 不需要在“制作完成”就结束。针对合适项目，Holiao Media 可以把内容创作与自有本地媒体页面的分发结合起来。
PenangLocal audience reach本地受众触及
Kuala LumpurUrban market coverage城市市场覆盖
Johor BahruSouthern market coverage南马市场覆盖
Food • Travel • LifestyleMultiple content verticals多种内容垂直领域
OUR OWNED MEDIA NETWORK
我们的自有媒体网络
10 media brands. One connected distribution network.
10 个媒体品牌，一个整合传播网络。
Our owned media network gives selected campaigns an additional distribution channel across key Malaysian markets. Click any brand to view its public social page.
我们的自有媒体网络，让适合的 campaign 可进一步透过马来西亚主要市场的媒体页面进行分发。点击品牌即可查看其公开社媒页面。
Penang Holiao
KL Holiao
Johor Holiao
Perak Holiao
Penang Food & Travel
KL Food & Travel
Johor Food & Travel
Foodie Goodie
Holiao Sharing
I Love Travelling
For campaign planning, Holiao Media can recommend the most relevant pages based on location, audience and content category.
针对 campaign，我们会根据地区、受众与内容类别，建议最合适的媒体页面组合。
WHO XIAOHONGSHU WORKS FOR
适合哪些品牌
For Malaysian brands that want stronger discovery among Chinese-speaking consumers.
适合希望加强华文消费者发现与认知的马来西亚品牌。
F&B, Beauty & Lifestyle
餐饮、美容与生活方式
Categories where visual discovery, reviews, recommendations and shareable experiences matter.
适合重视视觉发现、评价、推荐与可分享体验的品类。
Property, Retail & Services
房地产、零售与服务
Use useful Chinese-language content to explain, compare, educate and build consideration.
通过实用中文内容进行说明、比较、教育，并建立考虑度。
Brands Targeting Chinese Consumers
面向华文消费者的品牌
Build visibility and brand familiarity among Chinese-speaking audiences in Malaysia.
加强品牌在马来西亚华文受众中的曝光与熟悉度。
FAQ
Xiaohongshu marketing in Malaysia — common questions.
马来西亚小红书营销常见问题。
What does Holiao Media provide for Xiaohongshu marketing in Malaysia?
Holiao Media 在马来西亚提供哪些小红书营销服务？
Holiao Media provides Xiaohongshu strategy, Chinese-language content planning, photo and video production, campaign support and platform-native creative execution.
我们提供小红书策略、中文内容策划、图文与视频制作、campaign 配合与平台原生创意执行。
Do you create Chinese-language content?
你们会制作中文内容吗？
Yes. Chinese-language content planning and production are part of the service, including hooks, captions, story angles and visual direction.
会。服务包括中文内容策划与制作，包括 hook、文案、故事角度与视觉方向。
Can you support KOC or creator campaigns?
可以配合 KOC 或 creator campaign 吗？
Yes, where suitable. Holiao Media can support campaign briefing, content direction and coordination for creator-led activity.
可以，视项目而定。Holiao Media 可配合 creator campaign 的 brief、内容方向与协调。
Is Xiaohongshu only useful for beauty and food brands?
小红书只适合美容和餐饮品牌吗？
No. It can also support property, retail, services, travel, lifestyle and other categories where users research, compare or seek recommendations.
不是。房地产、零售、服务、旅游、生活方式等用户会研究、比较或寻找推荐的品类也可以使用。
How do I request a Xiaohongshu campaign proposal?
怎样索取小红书 campaign 方案？
WhatsApp Holiao Media with your brand name, campaign objective, target audience, category and preferred timing.
WhatsApp 告诉我们品牌名称、campaign 目标、目标受众、品类与时间即可。
Want your brand to be discovered on Xiaohongshu?
想让更多小红书用户发现你的品牌？
Tell us your brand, target audience and campaign objective. We will recommend the right Xiaohongshu content direction, production scope and campaign approach.
告诉我们你的品牌、目标受众与 campaign 目标，我们会建议适合的小红书内容方向、制作范围与执行方式。
+60 10-386 6128
hello@holiaomedia.com
Penang • Kuala Lumpur • Johor Bahru